By Gini Dietrich

When I speak, particularly to groups of business owners, one of the stats I show is how many emails were sent just last year (529 trillion).

I use this to prove a point: Email marketing is far from dead and, while we have new and shiny tools to use, it’s one we tend to forget about. Not only does it work effectively, if done well, it’s one of the most efficient lead generation tools you have available.

That’s why we invited DJ Waldow, the co-author (with Jason Falls) of The Rebel’s Guide to Email Marketing to hang out with you for an hour this Thursday, July 25 at noon ET.

Before we begin, I’d like you to scream, “Email marketing is not dead!” (more…)