Right before the holidays, PRSA embarked on a new initiative: Redefining public relations.

An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced.

There were, of course, some flaws in how you could submit your definition. In an effort, I would guess, to make everything uniform and make it easier for them to get through all of the responses (nearly 1,000 of them).

Last week they announced the final three definitions and voting is open for you to participate.

I have lots of friends at PRSA so I hope they don’t take offense to this: The definitions suck. (more…)