This first ran over at The Whale Hunters. It’s written with the business leader in mind, but the process outlined below works for anyone responsible for using the web.

Hell has frozen over!

Oh wait. The Cubs haven’t won the World Series yet. Never mind.

But it does seem that way, doesn’t it, with all the changes in technology? You run a business. You don’t have time to keep up. Does it feel like, somedays, you’re being left behind?

You’ve always been responsible for payroll and HR and legal issues and tax laws and retention customer service and innovation and managing debt. Now you also have to be responsible for Twitter and Facebook and YouTube and Yelp and Flickr and Quora and blogging and Foursquare.

Where does it begin? Better, where does it end? (more…)