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Today’s guest post is written by Margie Clayman.

A large part of marketing, PR, and online communication rests upon how you respond to criticism.

Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own.

Others, however, respond to criticism in ways that makes them look really, really bad.

The ramifications of these silly mistakes can be extensive and far-reaching.

I’ve pulled some parallel reactions from fictional characters to illustrate my point.

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