When I speak, it’s almost exclusively to entrepreneurs turned CEOs or “hired guns” – the CEOs/COOs hired by the entrepreneur because they know they can’t (or don’t want to) grow a company. You can guess where that audience typically lies…50+ white men. So you can also guess the resistance I get when I begin to talk about the shift in how we communicate and how technology is not going away, but it’s here to make us more productive and efficient.

Imagine this pretty little girl who comes in and tells them their whole world is changing before their eyes and it’s time to take their heads out of the sand and pay attention. Imagine she begins to tell them their employees won’t talk to them – they want to text and iChat instead. Imagine she tells them the way they’ve always pushed sales out to their audiences no longer works. Would you shake your head and say, “She’s not my generation. She doesn’t know hard work.”? They do. (more…)