Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we’d heard of AirPR.

Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more.

AirPR is a startup that “matches” companies with PR professionals.

Billed as a dating-like site for PR, you input when you want to start your campaign (they recommend three to four weeks before you want media coverage), fill out your name and email address, and answer a questionnaire.

It asks you things such as “how often do you want to communicate with your PR pro?” and at which stage your startup is in.

It also provides a list of services for you to prioritize. Those services include media relations, social media relations, business development/relationship building, communications strategy, and events/trade shows/conference management. (more…)