Today’s guest post is written by John Fitzgerald.The concept of Google+ Circles is not a revolutionary one.
Many of us already use digital tools to segment our contacts and the information we share with them, including multiple email addresses, Twitter accounts, and Web sites.
We share different content on LinkedIn than we do on Facebook or on Twitter.
Google+ makes segmentation easier, but do we need it?
To examine this question, I went back to three books that discuss organization, communication and the effects of digital technology on the finding and sharing of content. Technology is making it possible – and in many cases, necessary – to segment our activities into niches. (more…)