Today’s post is written by Lisa Gerber.

Roles are reversing and tables are turning so fast my head is spinning. Just watch your LinkedIn updates and you’ll understand what I mean. Someone to whom you paid little attention all of a sudden has a job with a company that is a prospective client. That kid you bullied in high school now works where you just interviewed for a job.

Journalists have been migrating to public relations, and PR pros have become editors and publishers. So what does that mean for a former journalist turned PR pro, who is pitching a PR pro turned editor who used to pitch that very journalist? Are you dizzy yet? (more…)