#StopTheBitchingAndWorkItOut

Andrew Worob is manager of digital communications at Ruder Finn, where he counsels clients of all sizes on how to develop and execute smart, successful programs that truly integrate traditional media with online media efforts.

The client-agency relationship should be a marriage, not a war.  Are you a client that is frustrated at how your agency is handling your social media and PR needs? Or, are you are the account lead at an agency and you’re ready to pull your hair out because your client never seems to take your counsel?

You’ve slammed your phone down after a weekly status call. You’ve complained to your superiors that you can’t work with these people anymore. You might have even preferred that the relationship just terminate as opposed to resolving the issues.

Bitching and complaining are not going to solve any issues.

Following are four tips and reminders on how clients and agency teams can work towards a more productive and civil relationship. (more…)