Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on SocialMediaBrat.com.

Public relations professionals are celebrity-makers. Whether we’re promoting a brand or a person; the business of PR is about packaging a celebrity for public consumption and selling it to the world. I’m in the business of communications via social media and community building because I like building celebrities. Funny thing is, I have little interest in actually meeting celebrities.

Why?

Because the experience will be a huge deal for me, but mean almost nothing to them. I remember a scene from “Friends” where David Schwimmer’s character meets Isabella Rosselini in their favorite coffee shop and he is trying to convince her that dating him would be “the chance of a lifetime.” Rosselini’s response is classic: She looks at him and flatly says “yeah…for you.” (more…)