By Brad Farris
Ok, you got some swagga’ – now what are you going to do with it?
Twenty years ago marketing departments didn’t have the cachet, or status that it has today.
Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon?
At that time marketing mostly reported to the vice president of sales.
Sales was the king-of-the-hill – marketing’s job was to support the sales team.
Sales had the big bonuses, the corner offices, the nice cars. The marketers sat in a cube and drove a mid-sized compact. (more…)