This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads.

Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies, a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009.

A business started in order to change school meal plans from high-fat and processed foods to more fresh and natural selections, they began using Facebook because as Samantha Gotlib, co-founder and president, says, “I love Facebook!” (And really, who doesn’t?) (more…)