I’ve been thinking a lot about this blogging thing lately and whether or not we’re converting our superfans to clients or referral partners.

You see, the big, big vision of Spin Sucks is to change the perception of the PR industry. It may not happen in my lifetime, but I want it to be my legacy.

It’s somewhat selfish because I’m tired of having prospects call me to say they’re looking for a PR firm, only to discover they really mean they want their name in lights.

Of course, that’s one tactic communications professionals use, but because it’s so hard to measure to something most executives really care about (money), clients don’t stay with you long if that’s all you do.

There is still lots and lots of education about how we work, what the industry does, and how we measure our efforts to real results. (more…)