A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week.
Actually, I didn’t really pay attention to the ad; I’m sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR.
I have no idea if Discovery Channel actually sent this to the radio stations. If they did, it seriously is the best PR ever.
There are 20 things that are more likely to kill you than sharks.
Are you ready? (more…)