Today’s guest post is written by Anne Weiskopf. 

Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states.

The concept of the “Wish Big Win Big Holiday Giveaway” is simple and compelling: Shoppers are given a number of tickets based upon their total grocery purchase spend and specially marked items.

These tickets, when unsealed, reveal a 25-cent coupon for a product from a participating brand as well as four game markers.  Match the marker to a spot on the Official Game Board and you are “playing the game.”

I’ve never participated in a game contest or sweepstakes. But as the mother of two teenage boys, I shop for food – a lot (There’s a reason food is #2 on Maslow’s Hierarchy). And I hate going to the grocery store. Each step in the process from filing my cart, to packing the bags, paying (have you seen prices recently?) to loading my car and then unloading the groceries at home and putting them away – sucks. (more…)