Shonali Burke is the IABC-accredited, award-winning principal of Shonali Burke Consulting, where she helps you turn your corporate codswallop into community cool.

Are you suffering from what I call KJS, or Knee-Jerk Syndrome?

I know I have to watch out for it.

Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll keep calling it social until we can collectively come up with a better name for it.

Social lets us connect with people almost immediately. Scratch that—immediately.

Social lets us rave immediately. Rant immediately. Diss someone immediately. Ravage a blog post immediately.

With all this immediacy at our fingertips, are we losing the art of reflection? Are we losing the ability—or the desire—to think? (more…)