By Kate Finley
With great power, comes great responsibility. – Stan Lee
Sometimes I want to apologize on behalf of my profession.
The public relations field is having a few PR problems of its own these days. This is very unfortunate, because so many people rely on us – even to the point of their livelihood.
Sadly, the benchmark of public relations excellence is not always upheld or standardized.
Last week, I actually did apologize on behalf of my profession to one of my clients. Here’s the scenario. (more…)