Troy Claus is co-founder and partner at Bonsai Interactive Marketing, a full-service marketing agency, offering integrated and digital solutions. He also blogs at TroyClaus.com.
“All I need to do to take my business to the next level is get a Facebook page and a Twitter account.”
That has become the mindset of many SMBs (Small Minded Businesses).
Coupled with that mindset is usually the understanding that financial results are instant, your brand becomes a recognized leader, and you can work less (which is clearly the mindset that leads to failure).
We’ve all had these clients who are extremely difficult to work with, want the world for pennies, and don’t understand what social media really is. Therefore, they can’t associate value with it.
They still see social media as some “fad” leads to quick returns and a well-recognized brand. (more…)