I was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for me.

At that point, I said to myself, “Add him to your list of those to recommend.”

And now his time has come.

He’s not a PR or marketing pro, which tend to be those who read Spin Sucks. Instead, he started started his career as a business analyst and has evolved to become a digital sociologist….or social business analyst, whichever your prefer.

At Stratactical Consulting, he works with companies to incorporate changing technologies into the businesses, which he was doing long before the term “social business” was trendy. (more…)