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Today’s post is written by Jennifer Roberts.

I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago.

I wanted to use the ride to work out how to write an article linking my online social behavior with the concept of a social consumer. But my high-end Sella Italia Lady saddle was distracting me; it was uncomfortable.

I refocused and thought about my online behavior and how narrowing perspective to include only my social media behavior provided an incomplete view of me as a social consumer. (more…)