The Arment Dietrich Facebook question of the week comes from Rich Burghgraef, who asks, “How much should I budget for social media?” I think he’s asking the wrong question and I tell you why in the video (or click here if you’re in RSS and can’t see the video).
Plus I talk about how much to budget for internal resources and external resources. And I talk about our new commenting system, called Livefyre.
It’s time to begin budgeting for 2011. What else would you tell Rich?