Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase.

Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets?

At the same time you have to love them because they’re doing a great job at furthering their brand reputation and personality. They’ve created a confident brand by simply knowing who they are, what they stand for and who their target market is. Because of this they then know what to deliver, what value to provide and how to do that.

Let’s take a look at some brand case studies that you can apply to your own marketing efforts using social media, a creative mind and a tiny budget! (more…)