When I speak, I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development.

It’s like my own private joke when I ask them to put their baggage on the table and they say things they think no one else has ever said.

But my ultimate favorite? “My customer doesn’t use the Internet.”

Yes, it’s true. In 2011 there is always one person who says their customer doesn’t use the web. It always makes me snicker to myself when I hear it because more than 80 percent of Americans are online.

But there are six other reasons business leaders admit for not using the web. (more…)