Today’s guest post is written by Elissa Freeman.
Embracing social media is something the Olympic movement knew it had to do.
With this medium moving at warp speed in popularity since the 2008 Beijing Games, and gaining considerable speed during Vancouver 2010, industry veterans knew that Twitter, Facebook, and Pinterest would have their own podium finishes at London 2012.
But true to form with any emerging and not widely understood entity, the ugly side of social media has reared its head in world record time. (more…)