Today’s guest post is written by Elissa Freeman. 

Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism.

Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes ready to topple at the first flick of public outcry via the Twitterverse.

When do ‘we the people’ stop having a point? And when do we as communicators stop listening to it?

Are we counseling our clients/organizations to respond because it’s the right thing to do or are we being bullied into it via the blogosphere? (more…)