I feel like a broken record, but clearly people are not getting this whole social media thing.
You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL.
Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. But it’s an effect that comes AFTER you build relationships.
In the past week, however, it seems to be getting worse. Or maybe I’m just grouchy. I prefer the former.
Let me give you some examples. (more…)