A few months ago, Jack Monson, who is the programming chair (and good friend) of the Chicago chapter of PRSA, asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour.

At the time I said, “Sure!” without really thinking it through. All I thought was, “Great! I won’t have to prepare a speech two weeks before we launch Spin Sucks Pro.”

But taking questions from an audience, for an entire hour, is pretty nerve-wracking because you have NO idea what is coming and you have zero time to prepare. It’s completely on the fly and, I learned yesterday, that you have to have a whole bunch of confidence (which began to diminish the closer to 12:30 we got) in order to do that.

Afterwards, I was scrolling through the Twitter feed to see what people tweeted the most, in order to give you some of the key points. I don’t know what we did before Twitter. I guess we didn’t blog about it the next day! (more…)