It’s supposed to be the Arment Dietrich Facebook question of the week via video, but I’m fighting some kind of flu and would rather write today than record something. Sorry. Writing is more comfortable for me…but I’ll be back next week!

But that doesn’t mean I can’t answer a question and today’s comes from Carmen Krushas. Carmen and I met several years ago when she was the director of marketing for a prospective client. Though we didn’t end up getting to work together, she quickly became a friend. Since that first meeting, she’s gone out on her own to start Fetch Plus and now travels the world as she splits her time between the U.S. and Singapore. I still have trouble figuring out where she is and what she’s doing.

She asks, “What types of training programs can companies institute to help establish proper social media programs for their company? As we know social media isn’t left for just one or two in a company, but is integrated in all areas.” (more…)