Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media.
I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise?
Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have teams of people who build the brand and communicate with customers and protect the reputation.
Big company leaders have never sat in the customer service center and taken phone calls or emailed back and forth with upset buyers (with the exception of Steve Jobs who did it with great joy). (more…)