This past summer, I presented a webinar about Marketing in the Round, the book written by Geoff Livingston and me.

Maddie Grant, the co-founder of SocialFish and host of the webinar, asked me to keep the presentation to about 35 minutes so there was plenty of time for attendees to ask questions.

And questions there were!

There were so many questions, we thought answering some of them would make a good blog post. But then that one blog post turned into three.

So I cherry picked what I thought were the most applicable questions for the Spin Sucks readers and have answered them here for you. Even if you haven’t read the book or seen Geoff or me speak on the topic, I think these still work for you. (more…)