After hearing Martin Waxman recount the keynote Soledad O’Brien gave on the opening day of the PRSA conference (I was playing hooky), about storytelling, and having written about creating an online conversation just yesterday, I’ve been thinking a lot on the topic.

Once upon a time, storytelling was the way we passed information from generation to generation.

Before tweeting and Facebook and text messaging, we had only one way to tell stories: Long-form.

For millions of years stories have been told around campfires and in family rooms and at holidays. But in our world of fast everything, we’re losing the art of spinning a good yarn. (more…)