I hate to admit this out loud, but I know only a fraction about content marketing for the web.

I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm.

He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing.

Before I watched it, I went through that list and thought, “Surely I have all of this down, right?”

WRONG!

I also learned I’ve just been lucky with Spin Sucks and SmartTalk, but that I really could be much more strategic and smart about all of it and, perhaps, drive even more traffic.

He begins with a content marketing template. As I watched him explain it, I thought, “Come on. You don’t really use this for every piece of content you write, do you?”

And then he showed why he does. And, I’m pretty sure it works the way he demonstrates. (more…)