Guest post by Angie Swartz, CEO of Square Martini Media.
Businesses are flocking to Facebook these days, and with more than 500 million users, it’s easy to see why. But we must be careful not to let Facebook become the wizard of our Oz.
Nearly everyone wants to direct your attention to Facebook. Small and large businesses are spending lots of money to get us all to their Facebook pages, stay awhile, and engage. Facebook, Facebook, Facebook. It’s where we all want to be, all the time.
Or is it? (more…)