A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community.

I used Drew Odom as an example.

Drew recently wrote a blog post where he used some Spin Sucks content. I received the backlink  and went over there to comment. He sent me a thank you note. Via email. It was personalized and written specifically to me. I make that point because some people have email automation set up to send you a note after you comment on their blog. I don’t like that.

What I liked about Drew’s email is he thanked me for commenting and asked me if the way he used some of our content was appropriate. And so began an online friendship. (more…)