A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column.
I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends.
I like him. A lot.
I respect the heck out of him for the agency he’s built in the last 16 years.
But he’s wrong about the difference between advertising and PR. Rather, he’s describing publicity, and that’s what is wrong with the perception of our industry.
We are not just publicists. It’s ONE tactic we use in an overall communication program. (more…)