This first ran on Dec. 29, but we’re re-running because most of us didn’t work much that week!

Guest post by Andy Donovan, founder and president of Donovan Group Inc. and a proud Canadian.

I consider myself a bit of a story teller. And conversely, I enjoy other story tellers. This is why, as a communicator, I enjoy what I do for my clients, as I see every opportunity to tell their story a chance to capture the attention and imagination of a new or existing audience.

With the advances in technology now available to us, being able to tell a story has never been easier, or more challenging to sift through the amount of noise online. Second, it would give me a chance to share details on a tool that I absolutely adore in terms of telling stories – social media releases. And third, for purely selfish reasons, I also get to share details on how I use social media releases for professional as well as personal reasons.

A social media release can help bring your standard press release (or overall message, for that matter) to life by incorporating print, audio, video, and interactive assets into one dynamic and engaging web page. For more than three years, I have enjoyed the privilege of creating these pages for my clients that have helped to enhance their traditional and online footprint with media and the general public. (more…)