Today’s guest post is written by Natalie Sisson

Let’s face it, humans are competitive by nature. Since 8^th Century BC, the Ancient Olympic Games have shown us that we like to have a platform on which to stand following our Herculean efforts of doing better than everyone else.

Fast forward to the 21^st Century and smart brands know how to work that sense of competition to their advantage by building creative competitions that target their loyal advocates and potential customers to have drive engagement, and grow business.

There are a number of platforms that take the human desire to win free stuff, and combine with an online application that allows you as an organization to customize a campaign. (more…)