As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time.

Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle.

You’d think the subtitle was the easy part. But you have to write it for search engines, which means it can’t always be catchy. I think we went through 200 or more subtitles before everyone agreed on the following five.

We’re taking a page from Tim Ferriss and doing some Google AdWords campaigns on each of the five, which leads a visitor to a landing page. There they can reserve a copy of the book when it comes out in November. (more…)