Guest post by Maya Wasserman, a senior account executive at Bailey Gardiner.
The continued proliferation of social media has changed how the PR industry interacts with and pitches the media. These days, the media are flocking to Twitter in droves, and the platform presents a new opportunity for PR pros to connect with journalists and bloggers. However, pitching there has its own set of rules and best practices. Following are my tips on how to successfully pitch media on Twitter.