Today’s guest post is by Whitney Adams.

Over the years, smartphones and tablets have changed how people shop, bank, chat with friends and family, and surf the web.

There are about 1.2 billion mobile web users worldwide, which accounts for eight percent of website hits globally.

In the United States, mobile web users make up about 25 percent of Internet users.

These numbers are very significant, but there are plenty of companies that don’t think they need a mobile version of their website.

Companies that use their websites to inform their customers about business news, to sell products, or even simply have a blog, should seriously consider making their online content mobile.

Most companies (and web developers) work hard to create desktop websites that are visually appealing and easy to navigate. They understand that users want sites to look professional and trustworthy, and be simple to use. (more…)