Today’s guest post is written by Tammy Kahn Fennell.
If you haven’t already, it’s time to get real. In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human.
This is not easy for everyone, and many brands still don’t get it. Customers are savvy about your “realness” and they know when you are trying too hard.
So what does it mean exactly to humanize your brand, and how can you do it a real and natural way? (more…)