Today’s guest post is written by Tammy Kahn Fennell.

As a small business you have something the big guys can never have.

Total real-ness.

You understand your brand, your industry, and your customers.

You know more about selling your product or service than anyone else. And this kind of domain expertise translates incredibly well on social media.

According to a recent study by Blue, 50 percent of small businesses report they have developed new leads from social media.

So social is working for small businesses.  But what is it about small businesses that makes social such a natural fit, and their success something the big guys strive to emulate? (more…)