I’d like to introduce you to one of the smartest PR pros I know.

His name is Ted Weismann and he leads the digital practice at Lois Paul and Partners, one of the leading PR firms in the tech space.

When I speak to CEO organizations, I spend some time talking about the role of PR firms today. It used to be you’d hire a PR firm for their already established relationships with journalists.

But then the tech bubble burst and the 9/11 tragedy enveloped our country and then our economy became almost as bad as the Great Depression and suddenly those of us in the profession realized nothing would ever be the same as it was before 2001.

Ted is one of the few communication professionals who truly understands it. Being in tech PR in the late 90s and early 2000s, he lived it. (more…)