Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes.
When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks, I responded with a resounding “heck, yeah!” If there is an industry where spin runs rampant—it is marketing. (more…)