By Gini Dietrich

Many of you know Bob LeDrew from his guest posts on Spin Sucks.

A smart cookie, he’s never one to pull any punches or mince words. When he comments on blog posts here, he brings a fresh perspective to the conversation and always makes you think…sometimes even changing your mind about specific topics.

But let’s back up and start from the beginning. How did I meet one Pepe, er, Bob LeDrew?

In this crazy online world, it’s hard to remember how you first come in contact with someone and become friends. With Bob, I knew of him because of his book reviews on For Immediate Release, the podcast hosted by Shel Holtz and Neville Hobson.

I remember the first book review I listened to. I can’t remember whose book it was, but I remember how hard he was on it…both praising and criticizing it appropriately. When Marketing in the Round came out and he invited Geoff Livingston and me on the show, I was scared to death! I already knew he was going to be fair, but sometimes fair meant also being harsh. (more…)