Today’s guest post is written by Craig McBreen.
Several weeks ago Gini Dietrich wrote about “smart” posts vs. those other posts.
I think she kinda said: Stupid spreads like a virus.
It’s not exactly like comparing Mad Men to Keeping Up With the Kardashians or Charlie Rose to Snooki, but those top 10 lists sure go viral, don’t they?
After reading this, I started thinking about a different kind of comparison.
Between two smart, but disparate approaches in the art of attracting eyeballs.
And both formulas can lead to clients, book deals, and becoming “Internet famous.” (more…)