Today’s guest post is written by Thom Holland.
Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend?
Your friend …of course.
As marketers, you already know that.
We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of time.
Great entrepreneurs know how to leverage success. They’re able to get happy clients to convince their friends to become new clients.
During the past decade, advertisers have been hard at work, racing to see who can create a business model that successfully capitalizes on people’s social relationships.