Today’s guest post is written by Tim Otis.
It’s no secret we’re overwhelmed with content.
But where is all the good content? How do you define it? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time?
Stories come and go. And they become the inspiration for other stories strewn about people’s social feeds and channels.
What separates you from the last guy who just shared a link is you’re not buying into it right away because you understand your other role aside from “content strategist” – the role of an analyst. (more…)