By Kevin Anselmo

We’ve all been there.

You are at an industry-related social gathering, and don’t know many people in attendance.

You are looking to engage in an interesting conversation. Maybe get some content marketing tips.

Then finally, it happens – you connect with a new person and start to converse.

However, after a few minutes, you feel trapped.

The other person – let’s call him Joe – begins a rant about his accomplishments, lavish vacations, and how his child won the second grade spelling bee.

He doesn’t stop, and after listening to his monologue for 10 minutes, you are bored and are looking for an escape as Joe continues to rattle on. (more…)