You know what sucks (besides spin, of course)?

People who think a communications firm isn’t a real company.

People who won’t invest in your success because they don’t perceive your multiple sale rate to be as large as, say, the newest tech idea.

Media outlets that won’t consider your leaders for awards such as Top 40 Under 40 because you do PR for a living (which, apparently, isn’t a real career).

New business prospects who want a bunch of stuff for free – including your high-level thinking on a business you don’t yet know intimately – before they decide to hire you (or not).

But you know the one that kills me? The one that really, really gets to me? People who say, “Of course all this digital marketing stuff works for you. It’s what you do for a living.”

I swear, if I hear that one more time, the poor soul who says it is going to get a piece of my mind. (more…)